Internet search engine algorithms change on a constant basis. As new updates pop up, a lot of companies and SEOs fear their usual SEO (Internet search engine) optimization tactics is going to be undermined or even penalised. Although this is a legitimate concern for businesses who concentrate on physical tweaking as opposed to a link building strategy, there are a number of products that you can do in an effort to make sure that your brand stays at the top of the results pages, and luckily not one of them could be affected by unsuspected algorithm changes. Here are some SEO basics that companies can implement to be able to stay visible in today's internet.
Educate and inform
In order to attract the countless online users scouring the web for information, your brand will have to produce information. And while all manner of great content can be equally as effective, studies have shown that the majority of people still rely on search engines like google when researching and looking helpful information. This is why it's a good tactic to be a valuable resource to your visitors where they are able to receive helpful suggestions, guidance and information. Great information could keep your visitors in your site for extended and will encourage them to share with others. Important: Don't just sell here, be a resource that Google can recognise as a result.
Build the site for individuals
One of the worst experiences from a user's perspective is on its way on the site that seems as though it's been optimised to only focus on flashing advertisements plus some keywords. Your website ought to always be built and made with people not money or search engines in mind. An excellent consumer experience will make these potential customers wish to stay longer and share your content, which is much more desirable than the usual site that generates traffic because it is super optimised, but then suffers from high bounce rates.
Avoid dubious SEO tactics
Don't spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy links or other dodgy SEO tactics. These dishonest tricks will not only damage your brand, but could even see your website removed from the Google index. A part of doing well in SEO means not doing the bad stuff.
Get links the proper way
Instead of resorting to the shady tactics mentioned previously, invest time and effort into creating a well rounded content online marketing strategy. Create link-worthy material, guest blog and share your content trough email and social media. This is the honest method to make sure that your branded content spreads across the web, while generating leads as people connect to and post about your great, informative and original content.
This is among those innocent SEO tactics that's often abused by sneaky SEOs searching for a fast track way to the top of the SERPs. While using best keywords and phrases is really a logical and necessary part of ensuring that people discover your website when they look for you. Include it in the page title, description and throughout the copy several times. You can also include it within the image name if it's relevant, as well as the alt tag attribute.